Resume | Maya Ziskind

Education

University of Guelph-Humber

B.A.A. | Media & Communication

Specialization: Digital Marketing & Social Media

Senior Capstone Project: Content Campaign Lead

Developed and presented an integrated content strategy to the marketing team, including insights, messaging, and educational assets.
Managed project tasks, research, timelines, and deliverables to ensure all materials were completed on-time and aligned with campaign objectives.
Conducted performance analysis and provided recommendations to enhance community

Freelance Content Creator

A to Z Event Management | Toronto, ON

Supports promotional event execution by capturing branded content for weddings, corporate events, and charity activations.
Collaborates with planners, vendors, and clients to ensure storytelling and deliverables aligned with brand guidelines.
Manages post-event asset workflows and timelines, ensuring accurate delivery of materials.

Freelance Digital Content Coordinator

Scoop Design/Social Club 150 | Toronto, ON

Coordinated day-to-day campaign operations using Meta Business Suite, ensuring all content was delivered on-brand, on-time, and aligned with campaign objectives
Managed content calendar, supporting execution of promotional campaigns and community-based activations.
Collaborated with agency and client teams to support briefing, approvals, and marketing asset execution.
Applied analytics to guide strategy and post-activation reporting, contributing to significant growth across Facebook and Instagram (+755 000% views; +2 000% interactions; +2 500% followers).

President

Delta Pi Sorority | Toronto, ON

Directed operations for a 30-member chapter, coordinating campaigns, calendars, budgets, and internal/external communications.
Planned and executed philanthropy initiatives, including charity auctions, overseeing logistics, stakeholder communication, and promotional coordination.
Led executive collaboration to ensure on-time execution of events and chapter initiatives.

Social Media Intern

Yonge and Eist Advertising Agency | Toronto, ON

Supported campaign operations by managing content calendars, scheduling content, and asset delivery across Instagram, TikTok, Facebook, and LinkedIn.
Collaborated with creative teams to produce on-brand static and video assets that supported campaign storytelling.
Conducted trend and competitor research to inform campaign ideation, content pitches, and shopper-inspired concepts.
Tracked performance metrics and contributed insights for post-campaign reporting and optimization.

Director of Leadership Development

Camp Biluim Canada | Mont-Tremblant, QC

Coordinated daily schedules, programming, and communication workflows for youth leadership programs.
Collaborated across staff teams to ensure smooth program execution.
Facilitated workshops supporting leadership development and community engagement.

(Credential ID 69207279)