I served as the Social Media Manager for Social Club 150, a Toronto-based social club focused on tech-free, in-person connection. Hired through ScoopDesign, I led the organization’s social media strategy and execution from launch.

I developed caption and hashtag strategies, conducted trend research, planned campaigns in advance, and organized content within a structured calendar for client approval. These examples highlight the campaigns, captions, and graphics developed to establish the brand’s voice and grow its online presence from launch.