While interning at Yonge & Eist Agency, I managed the Water Ambassadors Canada social media account and led H2O Realities, an educational campaign focused on water scarcity. I developed the campaign messaging and overall content strategy to raise awareness and encourage audience engagement.

While video production was handled by the creative team, I wrote the captions and implemented platform-specific hashtag strategies for videos and vlogs to ensure the messaging aligned with campaign objectives. These examples showcase the educational campaign content and messaging created to support awareness and engagement around water scarcity.