As a student at the University of Guelph-Humber, I was the Content Campaign Lead for a capstone project with The Hub Hamilton. Our team developed an integrated content strategy focused on rebranding and community education, aimed at increasing awareness about high-risk youth and the unhoused.

The project included creating brand guidelines, content templates, and ready-to-publish social media assets. These examples showcase the materials I developed to support consistent messaging, community engagement, and future campaigns.